Bey does it for H-Town.
Beyoncé shows off her Houston roots by paying homage to her hometown in the new IVY PARK Rodeo collection which drops August 19.
Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. The collection celebrates oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.
The extensive collection will include 58 pieces of women’s and unisex apparel, five shoes and 13 accessories. The designs, which also include a wide-leg snap pant, a tracksuit, and a bucket, will be available in various washes of denim and washed heavy French terry, as well as the aforementioned purple cow print. Ivy Park Rodeo will be released on Adidas.com on August 19.
Snoh Aalegra, Orville Peck, Tobe Nwigwe, Monaleo and many more appeared in the campaign. View the video lookbook above.
Terrell Johnson is the Editor-in-Chief and Founder of SWGRUS.