Off-White just got bigger.
Available now, the new unisex line will be present at all OFF-WHITE stores globally including New York, Hong Kong, and Sydney.
Fashion architect Virgil Abloh just made a major announcement for the colossal brand. After being named undeniably one of the most relevant brands of 2017 by Highsnobiety, OFF-WHITE is venturing out to make it at an affordable price point. Similar to Fear of God with their respective brand FOG with PacSun.
Speaking to Business of Fashion, OFF-WHITE founder Virgil Abloh said of the range: “The price tier allows for a new customer to see themselves within the overall concept of the fashion label. OFF-WHITE can be luxury at a traditional luxury price point, or equally, it can be relevant at an affordable price point.” Abloh continued that he plans to release these collections “periodically.”
View the pieces in the gallery below.