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Opening Ceremony To Close Retail Stores

Opening Ceremony To Close Retail Stores

Opening Ceremony Storefront in SoHo

The fashion retailer giant announced it will no longer hold on to retail locations in 2020.

Founded in 2002 by fashion designers Carol Lim and Humberto Leon. The brand/retailer has gone on to open brick-and-mortar locations in New York, Los Angeles, and Tokyo. Opening Ceremony was one of the go-to high-end retailers in the world. Carrying designers like Prada and Ralph Lauren but also VANS and adidas. The pioneers of launching their own logo-based imprint line within the landscape of retail. Opening Ceremony has collaborated with brands like COMMES des GARCONS, Maison Martin Margiela and many more.

According to Business of Fashion, New Guards Group, the Farfetch-owned company with a stable of brands that includes Off-White, Heron Preston, and Palm Angels, acquired Opening Ceremony’s trademark and intellectual property.

The plan for Opening Ceremony is it will be closing all of its brick-and-mortar stores to focus its energy on growing the brand with its new partners, New Guards Group, while simultaneously expanding designs.

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We are immensely proud of the experience we created through each of our stores. Each one has been a fearless testing ground for ideas and a place for the community to come together, not only to shop, but to discover. We explored the planet for the underrepresented, the outlandish and the utterly unique, in order to surprise our customers day after day. Hundreds upon hundreds of designers have called our stores home for their very first collections and it’s amazing how each store took on a life of its own. With our constant desire to reinvent, we will return to creating stores, but with a different mindset and perspective in order to wow people who are self-proclaimed shop-til-we-drops like us. Most importantly, this is a thank you letter. As children of immigrants who grew up in the suburbs, looking through magazines to learn about what was happening in fashion and culture, we feel incredibly lucky to have been able to even start this company. It is a thank you to you and to everyone who has stepped foot in our stores, offices, fashion shows, parties and homemade dinners by Wendy Leon. We thank our friends, family and our collaborators who brought their genius to Opening Ceremony (Chloe, Spike, Solange, Sasha, Robyn, and hundreds more). Our deepest thanks goes to our dedicated employees, without whom Opening Ceremony would not have the humanity, kindness and spirit of friendship that it is known for. Love, Carol and Humberto

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Opening Ceremony goes on to add that it will return to creating stores, albeit with a different mindset and perspective to wow customers. In closing, they stated, “As children of immigrants who grew up in the suburbs, looking through magazines to learn about what was happening in fashion and culture, we feel incredibly lucky to have been able to even start this company.”

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