The fashion retailer giant announced it will no longer hold on to retail locations in 2020.
Founded in 2002 by fashion designers Carol Lim and Humberto Leon. The brand/retailer has gone on to open brick-and-mortar locations in New York, Los Angeles, and Tokyo. Opening Ceremony was one of the go-to high-end retailers in the world. Carrying designers like Prada and Ralph Lauren but also VANS and adidas. The pioneers of launching their own logo-based imprint line within the landscape of retail. Opening Ceremony has collaborated with brands like COMMES des GARCONS, Maison Martin Margiela and many more.
According to Business of Fashion, New Guards Group, the Farfetch-owned company with a stable of brands that includes Off-White, Heron Preston, and Palm Angels, acquired Opening Ceremony’s trademark and intellectual property.
The plan for Opening Ceremony is it will be closing all of its brick-and-mortar stores to focus its energy on growing the brand with its new partners, New Guards Group, while simultaneously expanding designs.
Opening Ceremony goes on to add that it will return to creating stores, albeit with a different mindset and perspective to wow customers. In closing, they stated, “As children of immigrants who grew up in the suburbs, looking through magazines to learn about what was happening in fashion and culture, we feel incredibly lucky to have been able to even start this company.”
Terrell Johnson is the Editor-in-Chief and Founder of SWGRUS.