adidas Originals debuts Kamada Silhouette

KAMANDA SQUAD Kamanda is a mindset, an attitude, shared across the globe by a group of alternative individuals looking to disconnect from the mainstream. The projects foundations center around the attitude and values shared by the 80s Terrace movement and today’s global counter culture family with a focus on exclusivity, status and individuality. KAMANDA is a grassroots project that combines the new and old. It is understated yet striking, familiar yet progressive. It’s a subtle statement without the hype for those who appreciate authenticity, credibility and quality. We harness this rebellious nature and effortless cool and bring this to the people through a familiar yet progressive design handwriting. KAMANDA is a badge of honor that subtly says ‘ I KNOW’ Kamanda 01. A modern take of the brands legendary Terrace category. Introducing a globally relevant, progressive footwear style that represents a culture that @adidas owns. Kamanda 01 is presented in an understated color palette with authentic references such as nubuck uppers, gold foil branding and translucent gum. A woven patch in the lining reads ‘ world famous for quality’ referencing archival branding. Fusing our heritage with a new modern design language in a way that only adidas Originals can: KAMANDA will reign supreme. Kamanda targets the grassroots squad who know what they want. They curate their looks, taking cues from the past and reinterpreting for today. They embrace the anti-hero, with inspiration stemming from an in-depth knowledge of music, art, sport and fashion. Kamanda stands for quality, credibility and culture. Only the best materials are just good enough and progressive proportions suit the best for the new approach to Football Culture through the lens of @adidasoriginals A thx to @chriswheat and the entire team for such an impressive new concept! Brilliant! #kamanda #kamandasquad

A post shared by EARTOTHESTREET® (@eartothestreet) on Dec 20, 2017 at 11:05pm PST

adidas debuts a new soccer-inspired silhouette.

A week ago, adidas announced a new silhouette titled the Kamada. Instagram user, @eartothestreet, shot some detailed images of the new model which some product information on the inspiration behind the new silhouette.

Kamanda is a mindset, an attitude, shared across the globe by a group of alternative individuals looking to disconnect from the mainstream. The projects foundations center around the attitude and values shared by the 80s Terrace movement and today’s global counter culture family with a focus on exclusivity, status and individuality. Kamanda 01 is presented in an understated color palette with authentic references such as nubuck uppers, gold foil branding and translucent gum. A woven patch in the lining reads ‘ world famous for quality’ referencing archival branding.

Take a look at the detailed post above.

adidas debuts a new soccer-inspired silhouette.

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