Tinie Tempah launches streetwear brand Disturbing London

London native Tinie Tempah introduces a new UK streetwear label entitled Disturbing London. Selfridges & Co. sat down with Tinie Tempah to talk about his new endeavors with his involvement in the brand. Tinie explained the concept of the brand to Associated Press, “It’s everything we love about London.” he continued, “It’s [the logo] sort of reminiscent of the London skyline”. You can now purchase Disturbing London in the online shop. Take a look at more pics from the lookbook + video after the cut.