How long it take you to get this fly, no time n*gga.
We’ve seen streetwear transform and take on personalities of what is trendy for the moment and normcore styles have been influencing high-end brands to influence a more relaxed look. From YEEZY Season, Givenchy, Louis Vuitton, Vetements, Fear of God, OFF-WHITE and many more have been regulating fashion at their own speed.
Louis Vuitton x Supreme
Parisian luxury label Louis Vuitton and Supreme collaboration was one for the books. The unlikely collaboration was one of the most successful streetwear and luxury collaborations that made most of us desire one piece of the LV-stamped Supreme jacket or leather accessory. Witnessing a Louis Vuitton logo motif’d onto a hoodie designed by ‘Supreme’ was one of the more memorable moments of 2017 in fashion.
Remember the Snoop Dogg band tee that retailed at $924? — US Dollars. Vetements is still up to it’s charismatic rollouts of their take on what’s to be considered high-end streetwear. Vetements featured pedestrians Spring/Summer 2018 collection lookbook which was heavily style for normalcy. Vetements is still one of the loudest brands visible in 2017.
Fear of God
Jerry Lorenzo’s Fear of God takes a different approach. The looks are very relaxed but has a constructed luxury to it’s garments. The prominent and popular items in Fear of God’s arsenal happens to be joggers, sweatpants and the oversided hoodies but FOG also happens to curated well-structured denim pieces and vintage flannels and re-purposed tour merch.
Balenciaga has also come to the normcore party with a classic streetwear-inspired flip of Bernie Sanders’s political campaign logo slapped on hoodies and tees. They’ve also designed a pair of Skechers-inspired sneakers titled Triple SSS has a lot of second-guessing the Payless Shoesource.
OFF-WHITE c/o Virgil Abloh
Virgil Abloh has inspired the entire industry with his own take on deconstructuralized fashions from collaborations with Nike, KITH, UMBRO, Levi’s, VLONE and many more. Virgil’s fashion mind has streamlined into culture at a rapid speed forcing brands to keep up with his next move.
Last but not least, Kanye West — The leader of all things cultural fashion. YEEZY Season is a conglomerate of what fashion has become for a lot of brands today. Starting with the glorification of soft-colored palated basics married with classic outwear such as Aviator jackets, fur coats and distressed hoodies. Whether it’s discovering a new brand or creating one on his own, Ye continues to prove how his influence effects the style world.
Terrell Johnson is the Editor-in-Chief and Founder of SWGRUS.