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Video: Pharrell Explains Brand ‘I Am Other’

Video: Pharrell Explains Brand ‘I Am Other’

Pharrell Williams sits in the BBC Store and explains the concept behind his brand new venture i am Other. Pharrell states, “We pride ourselves on being different and collecting different, unique, eclectic content.” Take a look at Pharrell candidly discuss the vision behind this new brand + the video promo after the cut.


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