Travi$ Scott, Vic Mensa and ILoveMakonnen is the new faces of Alexander Wang’s Spring/Summer collection.
Wang enlists stars that fit the ominous aesthetic for the 2016 S/S collection which includes the likes of Vic Mensa, Travi$ Scott and Makonnen.
“There’s this kind of traditional idea of doing what we’ve previously done,” Wang told Vogue, “which is shoot a campaign, do the full 10 images that you place in magazines, then you do a leak, and then it comes out online and people see it for maybe about two, three days, and then by day four it’s on to the next thing. We started thinking about how a season lasts much longer than a week for us, and we asked ourselves, How do we continue the conversation with our audience? I started thinking about the movie 200 Cigarettes—that’s a favorite movie of mine—and I love that idea of all these different mini stories all converging at the end.”
Terrell Johnson is the Editor-in-Chief and Founder of SWGRUS.