Rihanna strikes a pose in the black-and-white print ad for PUMA which acts as the first promotional tool since announcing her as creative director. PUMA announces a new model sneaker, Pulse XT, in the latest tweet promoting their latest ‘Forever Faster’ ad campaign:
— PUMA (@PUMA) April 29, 2015
“It’s great to find a brand that celebrates strength and individuality,” said Rihanna. “I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”
Terrell Johnson is the Editor-in-Chief and Founder of SWGRUS.