Rihanna Debuts First PUMA Ad

Rihanna strikes a pose in the black-and-white print ad for PUMA which acts as the first promotional tool since announcing her as creative director. PUMA announces a new model sneaker, Pulse XT, in the latest tweet promoting their latest ‘Forever Faster’ ad campaign:

An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster pic.twitter.com/Qupt6cc0bl

— PUMA (@PUMA) April 29, 2015

“It’s great to find a brand that celebrates strength and individuality,” said Rihanna. “I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”

[RAP-UP]

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