RHUDE x PUMA Capsule Collection Lookbook

Los Angeles-based brand RHUDE releases teases regarding their upcoming collaboration with German-sportswear brand PUMA. The upcoming collection features models from CELL Alien, Palace Guard, Basket ’68 OG Mid, and ALTERATION which will range $100 to $225.

Designer and founder of RHUDE, Rhuigi Villaseñor, spoke on migrating to American and having the opportunity to work with PUMA

“Having immigrated to the United States before going to high-school, I learned about the power of brand recognition in a different way than most American designers. The power of a logo can hold such weight and serve armor in its own way, the idea that I have the access to re-imagine that concept with my own brand in partnership with PUMA is a dream come true its own right.”

RHUIGI VILLASEÑOR

The collection will feature familiar motifs such as plaid longcoats, trousers, track jackets and sweatshirts marrying both styles of each signature brand intended for a unisex capsule collection.

 The CELL Alien features mesh and synthetic overlays on the upper, a chunky sole, visible CELL technology, and complementary reflective accents. The Palace Guard features suede, leather, and nylon on the upper, randomly placed stitching, and a perforated form strip. The Basket ’68 OG Mid features dark details on the upper with light suede overlays, a clean rubber midsole in pebble, and a form strip. The ALTERATION features a neoprene upper with suede overlays, dark detail, and a vintage-looking two-tone midsole.

The collection is slated to be available on August 3rd, 2019.