Pharrell Williams had an amazing year in 2013 and it appears he’s not slowing down this year either. With the success of his chart-topping hits, new album G I R L, & new sneaker deal with Adidas, Mr. Williams still finds time to invest in another innovative idea. After creating the ‘world’s first 24 hour music video‘ for the Billboard #1 hit ‘Happy, Pharrell is continuing to make history with the first-ever interactive social book titled ‘Inspiration‘. Collaborating with Europe’s leading correction fluid, BIC’s Tipp-Ex, fans are asked to rewrite the original text of the book online and could receive a credit in Pharrell’s new book. After the social experiment is completed, the book will be published and proceeds will go to Pharrell’s organization, From One Hand to anOTHER. Choose to help rewrite Pharrell’s book in the interactive video below.
Terrell Johnson is the Editor-in-Chief and Founder of SWGRUS.