1/3 of the Migos, Offset, launches his own menswear brand Laundered Works Corp at Paris Fashion Week.
Rapper Offset joins the landscape of artists-who-started brands with his latest venture into brand development alongside creative director, Chaz A. Jordan, of IH NOM UH NIT. Laundered Works Corp. showcased it’s debut show inside a Parisian Church. Quavo, Takeoff & Cardi B were all in attendance at the show during Paris Fashion Week.
“I call this cultural drip,” he explains of his debut line. “It’s for the youth, but it’s still got some luxury and class to it.” It’s important to him that the collection of sweatsuits, tees, denim, and leather pieces be accessible to his fans. “I wanted to keep my designs within an affordable price range so that all my fans could enjoy them with me. I didn’t want them to be something they’d put on their wish list for Christmas.”Chaz A. Jordan / VOGUE
Terrell Johnson is the Editor-in-Chief and Founder of SWGRUS.