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Nike VP Resigns After Family Ties to a Sneaker Resell Scandal

Nike VP Resigns After Family Ties to a Sneaker Resell Scandal

Ann Herbert, VP of Nike North America, resigns after son is uncovered as giant sneaker reseller after 25 years.

According to Complex, An email was sent to Complex that reads the following:

“Ann Hebert, VP/GM, North America geography has decided to step down from Nike, effectively immediately,” the email reads. “We thank Ann for her more than 25 years with Nike and wish her well.”

Hebert’s leaving Nike comes days after the publication of a Bloomberg piece focused on her son, a 19-year-old sneaker reseller named Joe. The piece mentions a credit card Joe used for his reselling business, West Coast Streetwear, that was registered in Ann’s name. The reseller insisted to the story’s author that his personal connection to a Nike exec not be written about in the piece and cut off communication after it was brought up.

Joe Hebert, reached via a third party, did not respond to a request for comment on this story.

Nike does not permit its employees to participate in sneaker reselling, and the practice of buying shoes at their retail price only to sell them at a higher price is still taboo to many collectors. A Nike spokesperson told Bloomberg that Ann had disclosed information about the business to her employer in 2018 and there was “no violation of company policy.”

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