Alexander Wang recruits 30+ stars for his ‘Do Something’ Campaign.
Celebrating 10 years of business, Alexander Wang unveils his latest project done in tandem with the charity DoSomething, one of the world’s largest organizations for supporting youth and local change. For the accompanying campaign, renowned photographer Steven Klein shot a series of portraits of 38 people of whom Wang admires and who influence youth through their work. Each participant dons a piece of the Alexander Wang x DoSomething collection worn in their own, personal style. Kanye West and Kim Kardashian West showed up to lend their support, as did A$AP Rocky, Kate Moss, Cara Delevingne, The Weeknd, Rod Stewart, Grimes, Kristen Wiig and many more.
Peep the full campaign above and look for the collection now exclusively at Alexander Wang stores and AlexanderWang.com. 50% of the retail price of each piece will go to DoSomething.org with the objective to raise both funding and awareness.
Terrell Johnson is the Editor-in-Chief and Founder of SWGRUS.