Bieber officially sells music rights to Hipgnosis.
The deal includes over 100 of Justin Bieber‘s hit songs, including “Baby,” “Boyfriend,” and “Love Yourself,” as well as other popular tracks. Bieber is only the latest in a string of big-name artists who have sold their music rights to Hipgnosis, which was founded in 2018 and has quickly become a major player in the music industry. The deal marks a major milestone for Hipgnosis, which has raised over $1 billion since its founding and has acquired the rights to songs from a variety of artists, including The Weeknd, Drake, and Radiohead. In addition to Bieber’s music rights, Hipgnosis has also purchased the rights to songs from a variety of other artists, such as Mark Ronson, Mariah Carey, and Usher.
The acquisition of Bieber’s music rights is a major coup for Hipgnosis, as Bieber has sold over 145 million albums and singles worldwide and has become one of the most popular and successful artists in the world. Bieber’s songs are some of the most streamed and downloaded tracks and his influence is felt across the music industry. The terms of the deal were not disclosed.
Founder Merck Mercuriadis made a public statement about the acquistion of Bieber’s catalog.
The impact of Justin Bieber on global culture over the last 14 years has truly been remarkable. At only 28 years of age, he is one of a handful of defining artists of the streaming era that has revitalized the entire music industry, taking a loyal and worldwide audience with him on a journey from teen phenomenon to culturally important artist. This acquisition ranks among the biggest deals ever made for an artist under the age of 70, such is the power of this incredible catalog that has almost 82 million monthly listeners and over 30 billion streams on Spotify alone. Scooter Braun has helped him build a magnificent catalogue, and it’s a pleasure to welcome Justin and his incredible songs and recordings to the Hipgnosis family.
Spotify places Justin Bieber as the 5th most listened to artist in the world on the streaming service. Do you think it’s a good idea for Bieber to sell his catalog this early in his career or was it a smart business move. Sound off in the comments below.
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