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Inside Kanye West Creative Agency DONDA

Inside Kanye West Creative Agency DONDA


Above is an illustration by Mat Maitland, a recruited member of DONDA, of Kanye West. VIBE got the chance to get a closer look inside the idea of the creative agency that is the home of obscure design industry aesthetic. One of the most appropriately interesting excerpts from the article reads:

His master plan reads like a stream-of-consciousness riff that becomes an epically ambitious screed (think Jerry Maguire’s infamous manifesto). There will be summer school programs with filmmaker Spike Jonze! An overhaul of the prison system! Nutritional consultation on achieving energy balance! Amusement parks! West tweeted: “We want to create, advertise and produce products driven equally by emotional want and utilitarian need.”

The kicker was that he intends to not just turn a profit or join the billionaire’s club. He wants to change the world through design and fill the void of late Apple cofounder Steve Jobs. A bit extreme, sure. But Kanye’s bombastic statements are expected. And for a man who secretes naked ambition and pretentious overtones from his very pores, it almost makes sense. Almost.

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