Beyoncé is gearing up for another clothing venture, this time with Topshop.
Beyoncé and Topshop owner Sir Philip Green have announced the creation of Parkwood Topshop Athletic Ltd., a global athletic streetwear brand set to launch in Fall 2015.
Have you heard?! We're teaming up with the one and only @Beyonce to create an athletic + fitness streetwear brand!
— Topshop (@Topshop) October 27, 2014
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for their fashion credentials and forward thinking,” said Beyoncé. “Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
Sir Philip Green added, “We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers’ heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category.”
You can cop merch from Beyoncé right now exclusively from shop.beyonce.com.
Terrell Johnson is the Editor-in-Chief and Founder of SWGRUS.