Beyhive rejoice! More than Beyoncé merch is on the way from Queen B.
Beyoncé and operator of British retailer Topshop has listed a 50-50 partnership LLC titled, Parkwood Topshop Athletic Ltd, to produce a new athletic streetwear brand under Beyoncé and Co.’s housing.
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking,” Beyoncé said in a statement today. “Working with its development team to create and produce a technical and fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.”
The name of the brand’s identity is yet to be unveiled but the aim for the newly acquired label should reveal itself in Spring 2016. Topshop confirmed that Green intends to hire a separate team to run the Beyoncé activewear label, including a creative director and designers.
Terrell Johnson is the Editor-in-Chief and Founder of SWGRUS.