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Beyoncé for H&M 2013 Summer Collection

Beyoncé for H&M 2013 Summer Collection

Beyoncé poses in H&M for the 2013 Summer Collection campaign. The Swedish retailer will also release a commercial starring Mrs. Carter. Beyoncé recently spoke about the shoot saying, “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island,” Beyoncé said. “It felt more like making a video than a commercial.”

 

The commercial will highlight more new music from Beyoncé from her upcoming LP. The song in question that will soundtrack the commercial is entitled Standing On The Sun.

 

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H&M’s high summer 2013 collection won’t be in stores until May.

 

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