Beyoncé poses in H&M for the 2013 Summer Collection campaign. The Swedish retailer will also release a commercial starring Mrs. Carter. Beyoncé recently spoke about the shoot saying, “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island,” Beyoncé said. “It felt more like making a video than a commercial.”
The commercial will highlight more new music from Beyoncé from her upcoming LP. The song in question that will soundtrack the commercial is entitled Standing On The Sun.
H&M’s high summer 2013 collection won’t be in stores until May.
Terrell Johnson is the Editor-in-Chief and Founder of SWGRUS.